How Bookmakers Fool Bettors Into Placing Not Very Likely Bets

The smartest players

You need to follow the best players in action and learn from them in poker. Otherwise, there is a risk of losing - such is the ruthless nature of the game. But betting shops in betting are the smartest players in life; their strategically correct behavior is a confirmation of this.

The very essence and model of advertising bookmakers forces players to make questionable bets (from their point of view), which sounds convincing (for you, exactly).

The amount depends on the bet made, and it varies from a minimum of 3% to a maximum of 30%. With accumulative bets that combine bets in different matches, the average losses will be even higher. It is clear that bookmakers want bettors to take more risks - there are more odds, but your chances of winning are much lower. 

In-game betting

Bets on a specific match result (whether it be a home win, away match, or a draw) at adequate odds between bookmakers have low average losses. However, more complex bets on different outcomes of an event, such as the first goal, the correct score, or the “counters” - the bet on the primary purpose and the correct score - have much higher average losses.

These complex types of bets prevailed in advertising during championships. And here it is worth emphasizing that companies that work with bets spend a lot of money on advertising, and gambling now accounts for a significant part of all television advertising - and this figure increases significantly during football matches.

“Give your opponent a chance to make a mistake” is the main advice to poker players. But advertising for bookmakers has shown a much higher level of professionalism in following this advice. Most likely, bookmakers are working on specific bets, which, in the future, people will like better than they are worth it.

A large number of studies have shown that people tend to overestimate the likelihood of “representative” complex events. That is, multiple events may seem more likely than it is if they “hurt the living” - that these events have signs of an average game.

For example, when tossing a fair coin, a specific sequence of five H-T-H-T-T throws will seem more real than the H-H-H-H-H sequence, but they can also be the case. The first sequence seems evident for a standard set of throws, while the last series seems more likely from a coin thrown upside down. But these two chains of probabilities have EQUAL possibilities of occurrence.

Advertising campaigns

Recent studies have shown that the activities of bookmakers aimed at ensuring that their advertising is the same aimed at demonstration events. Usually, bets give odds that the most apparent teams will score the first goal, the favorite teams will win with a high score or both. For example, by offering odds for the outcome of the Manchester United score first and Liverpool wins 3-1, bookmakers advertised bets that contributed odds of up to 100 to 1, it seemed possible, but which were unlikely in fact.

The same thing happens in betting and corresponds to the advertising of bookmakers.

It’s impossible to watch a sporting event calmly today without being attacked by advertising, betting on advertising, and it’s hard to argue that if bookmakers invest so much money in advertising, they should earn a lot of money.